I remember my first ever experience of a mobile phone. It was grey, plastic, about 6ft in length, with an aerial that probably added an extra 3ft to its vital statistics - an aerial you weren't actually supposed to touch ...

The mobile phone has undoubtedly changed the way we now communicate with others. The way we use our mobiles to make plans with friends, conduct business, and message each other on the move has brought ...

The power of mobile for marketers can be summarised in one simple fact: "No media device spends more time or is closer to the consumer than his or her phone. Media companies able to find a home on the phone of consumers ...

There are many different ways you can use the mobile phone to communicate with a specific audience, making the most of its unique functions and targeting opportunities ...

Mobile isn't so different to online or traditional media. In reality, all a consumer wants is to have information delivered to them in a way that is clear and intuitive. The main difference is that mobile devices are smaller, and the most ...

As we've already seen, mobile provides a fantastic opportunity for reaching a highly engaged audience. From social networking to search, and from display advertising to interactive applications, mobile creates a whole ...

When I began to write this section, I asked myself 'what makes for a great brief?' Quite an easy question to pose but not necessarily an easy one to answer. Ultimately a great brief frames the communication need, and in a nutshell ...

For best results, approach the planning and implementation of mobile campaigns with the same rigour as you would every other medium. While traditional planning insight often suggests mobile as a smart option, fully understanding ...

Whoever said you need a big screen to express a big idea? Mobile has emerged as the most versatile, personal, and targeted media and advertising channel. It's also proving to be one of the most innovative and creative ...

Marketers today are showing an increased interest in using mobile for marketing purposes. Recognising that individuals from hard-to-reach demographic groups are turning to the mobile internet to access information throughout the ...

An evolving medium needs constant change and growth. Easy achievement of this is through meeting the growing needs of the 3 key parties involved in the process of firmly establishing any medium: the brands ...

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