Text messaging can be used in a range of ways, from shortcodes on ads to give consumers an easy and instant way to respond to brands, to two-way CRM between brand and user. Try two such examples below (note, the Cabwise example reveals your present location one time only).

Text PACK then NAME & EMAIL to 83400 for a chance to win one of 1,000 15 packs of Strongbow. You will then go into a CRM programme over the summer. (18+, full T&Cs at bowtime.com, ends 6pm 24/07/09, standard network rate.)

Text HOME to 60835 to receive local licensed minicab and taxi information in the area you are texting from. Database of 45,000 licensed minicab operators and drivers is updated daily to maximise safety. (Cost 35p+standard network rate.)