Mobile Interactivity

Since the mid '90s, the reduction in size and cost of mobile phone handsets has led to penetration levels of almost 90% in Europe. Once the use of mobiles for voice calls became ubiquitous and GPRS was launched, the seed was sown for a "revolution in mobile interactivity".

The use of Mobile Data Services by organisations to interact with their 'customers', efficiently and regardless of place or time, is what we call the Mobile Interactivity Revolution. This revolution brings exciting new opportunities in the three areas where Incentivated operates; Mobile Marketing, Mobile Customer Service and Mobile Commerce.