Mobile Marketing is the use of Text and Picture Messaging, as well as other Mobile Data Services such as the Mobile Internet, for advertising, direct marketing, direct response and sales promotion purposes.
For example ordering by text message of printed and electronic brochure, 'Text & Win', on-going Customer Relationship Management, targeted promotional offers and activity alerts.
Incentivated believes that electronic marketing only works when 'permission based', which is a good thing as the law protects customers from unsolicited electronic marketing. Customers must have opted-in before Incentivated's clients send Text and Picture Messages or Emails to them. Opting-out should be easy to do and instructions of how to do so should be easily available.